The Art of Persuasion Webinar Series

The WiFA Networking committee cordially invites you to join a series of events focused on PERSUASION, the act of convincing someone to change their beliefs or to do something in the way you suggest. It is often described as the ‘art’ of persuasion because it does not follow a formula, it must be practiced in the moment. Understanding more about this can not only help you learn to influence others, it can also help you to influence yourself to make the changes you want.



Event 1: ‘Using Story to Influence’

When done authentically and effectively, storytelling not only helps to build trust – it makes people more receptive and emotionally connected to you and what you are saying. This in turn builds deeper and stronger relationships. It’s the hidden machinery of getting things done. To unleash story’s secret power, you need to be comfortable with the key components of story and understand how to tell a story in a way that engages people. This event offers you an introduction to the science and structure of storytelling, allowing you to influence people through your communications.

Bios of Speakers:

Imogen Short

Imogen Short is Chief Creative Officer for Write the Talk Hong Kong, the Asia-Pacific hub of a UK-based story shaping agency. In this role, Imogen helps shape big stories for bold organisations in Asia: transforming cultures, attracting customers and bringing strategy to life. Prior to this, Imogen spent 12 years in a number of strategic communication roles across the world, working closely with leadership teams to shape business strategy, increase engagement and drive growth. She is a keen trail runner, traveller and writer.

Rachael Bull

Rachael is Write the Talk’s Editor-in-Chief. As a former UK Government communications adviser to senior MPs and chief executives, Rachael has over 15 years’ experience helping people and businesses engage and persuade their audiences through the power of story. An ex-journalist, Rachael now trains companies and individuals on writing style and tone of voice. She is also a qualified yoga teacher and is working towards her health and wellbeing coaching qualification with the Institute of Health Sciences.

About Write the Talk

Write the Talk is a multi-award-winning story shaping agency. Our unique story shaping approach turns cold hard facts into a living and breathing narrative, transforming the way businesses connect with the people that matter.


18.00-19.00 Main Presentation

19.00-19.15 Individual work and subsequent group discussion


HK$0.00 – event only

HK$100 – event + HK$100 donation to WiFA charities

HK$200 – event + HK$200 donation to WiFA charities

Venue: Zoom details will be sent to registrants separately

Please register on or before 21 Oct (Wed). A custom link will be sent through reminder emails prior to the event.

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